abgc: Lego for Boys and Girls

January 3rd, 2012 § 0 comments

Irish advertising agency Boys and Girls hired abgc architects to transform their new place of work that used to be stuffy solicitors offices in an old Georgian building . They removed  the finishes and treated the spaces very minimally, painting everything  white  and creating something hipper, simpler and younger. Then came the design for the agency centre piece, the boardroom table, with the company name in 3D in a valley in the Lego.

This Lego boardroom table plays on many levels, novelty, nostalgia, the big picture and the details, the design approach is best explained on the abgc architects site, they show great images of the design evolution, not a common privelige. As ever with Lego it is the construction process as much as the final object that is valued, so have a look at the film of the table construction which went viral. It’s funny seeing computers pulled out to check where little plastic bricks should go.

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